Do you want to incorporate but don’t know which incorporation service is the best choice to help you handle the paperwork? ZenBusiness and Northwest Registered Agent are both reputable and trustworthy options, with many similarities and several noteworthy differences.
This comparison guide walks through the five most important factors that you need to keep in mind when selecting your incorporation service. Let’s find out if ZenBusiness or Northwest Registered Agent is the best option for you.
Key Comparison Points
In our review and comparison of each online incorporation service, we performed a “stress test” on each based on five key factors:
- Compared pricing and features to determine overall value.
- Researched their track record.
- Assessed the quality of customer service.
- Tested their ordering process and service’s ease of use.
- Reviewed the turnaround times for incorporating online.
As you’ll see in this comparison review of ZenBusiness and Northwest Registered Agent, they are both very good incorporation services.
Overall Pricing and Value
ZenBusiness: ZenBusiness has one of the lowest sticker prices in this industry, and we even have a free business formation package (state fee not included). If you want more advanced features, our $199 Pro package adds ongoing compliance assistance, a guided operating agreement or corporate bylaws, and faster processing. You also might like our $299 plan as well, as it adds our fastest processing, a domain name, and a business website package.
Northwest: In comparing many of the best incorporation services (and LLC services) available, Northwest ended up as one of the most popular options. At $225, their price point is high compared to many of their competitors. Still, the inclusion of a full year of their premium registered agent service is a great feature that makes their pricing more attractive. Once the first year is up, the registered agent service will renew at $125 per year.
Company Track Record & Experience
ZenBusiness: ZenBusiness formed in 2015. Even though we’re a relatively new addition to the industry, we’ve already served thousands of customers with business formation services. We also receive excellent customer feedback, with 10,000+ positive reviews and minimal negative feedback.
Northwest Registered Agent: Founded in 1998, Northwest has formed around two million business entities, which is a truly impressive volume of clients. On their website, they also note that they’re currently working with 200+ new businesses every day. With such a high volume of clients, you might expect to see more reviews, but we were only able to find just over 400 of them. Still, nearly all of those 400+ reviews are positive in nature.
Customer Service
ZenBusiness: With ZenBusiness, you can access our customer support team via phone, email, or our web-based chat portal. We have expanded availability that even includes Sundays — very few competitors have any weekend availability. We pride ourselves in continuously improving the quality and responsiveness of our customer support, and we believe we compare favorably to the vast majority of competitors in this area.
Northwest Registered Agent: This category is actually Northwest’s biggest strength. Northwest assigns a dedicated representative (which they refer to as a Corporate Guide) to each client account, and that employee assists you with every step of your formation process. They even provide you with their direct contact info so that you may call or email them whenever you encounter a question or concern.
Ease of Use
ZenBusiness: Ordering business formation service from ZenBusiness is simple. You start by selecting which incorporation package you’d like to build from, then you provide some basic information about yourself and your business, before choosing which add-on features you want. It’s a streamlined process that never gets confusing.
Northwest Registered Agent: It doesn’t get much easier than ordering business formation service from Northwest. We were able to make it from the beginning of their order form through the payment screen in around 10 minutes, and we didn’t notice any third-party info-selling attempts or upsells throughout the entire process.
Speed of Formation
ZenBusiness: With ZenBusiness, all formation speeds vary based on state capabilities. Also, if you’re in a hurry, you can choose one of our premium packages to speed things up a bit! When compared to other formation services, we are usually either just as fast or slightly faster. To find out your turnaround time, simply plug in your state and immediately see your estimated processing speed.
Northwest Registered Agent: Northwest’s turnaround times vary depending on which state you’re forming in. Some states can process business formations in just a few days, while others take several weeks.
Common Questions
What Is the Biggest Advantage of Each Service?
The main advantage for ZenBusiness is our offer of a free business formation service (state fee not included). We’re only aware of two other companies in this entire industry that can match this offer.
Meanwhile, Northwest’s most significant advantage is its customer support. Northwest Registered Agent has support tailored to each customer, with a high level of personalization that most competitors can’t quite match.
Which Company Offers More Help With Ongoing Compliance Requirements?
Regardless of which company you choose to form your business, they can both help you when it comes to keeping your business in good standing down the line. ZenBusiness charges $99 for the first year of registered agent service, which is better than the $125 annual fee charged by Northwest Registered Agent. However, Northwest’s $125 rate is cheaper than the $199 price point ZenBusiness charges after the first year. As for annual reports, both companies charge $100.
Can I Get a Refund if I Need One?
ZenBusiness has one of the best refund policies in the industry. This company provides you with 60 days in which to analyze your purchase. If you’re unhappy for any reason, you can simply request a refund and we will grant it. We don’t even charge any cancellation fees!
Northwest has a somewhat less generous refund policy, as they also have a 60-day window to request a refund. If you request it within that window, they will provide a refund with no questions asked, although they do have a $25 cancellation fee that applies to all refunds (they call it a “You changed your mind” fee).
Which Is the Better Option if I Need Publication Service?
In some states, you need to publish your company’s formation in a regional newspaper. For example, Arizona and Nebraska require publication for LLCs and corporations, New York requires it for LLCs only, and Pennsylvania and Georgia have this requirement for corporations only.
If you’re forming a business in one of these five states, you may prefer ZenBusiness, because we provide publication service, whereas Northwest Registered Agent does not.
Am I Required to Use a Business Incorporation Service?
There is no legal statute that dictates the usage of a professional formation service to create a new business entity. If you would rather give the DIY option a try, we have how-to guides on this website to help you form a corporation or nonprofit corporation.
That said, we do have some reservations about forming your own business. With LLCs, every state has its own guidelines, so you’ll need to figure out what your specific state requires in this regard. As for corporations, they’re generally a rather complicated business type, and we only recommend the DIY option for those of you who are already comfortable with the process.
Additional Reading
If you’d like to check out more reviews to help start your business, in addition to our own LLC service, here are some of the most popular: